The overall page rank in directories like Google, Yahoo or Alexa
is the key factor while doing a search. It decides which website
or page deserves the top places in the results of the search of a
keyword. The search engine basically calculates the importance of
the webpage.
For example, let's say that you prepared a webpage supplying the
users with focused, detailed and understandable info. You think
your page deserves a high importance, therefore when you search
for the theme of your website, you believe it should be shown in
the top 20. Well, sometimes life is cruel. If you don't optimize
your webpage for a specific keyword, if you don't get enough
inbound links directing the user to your site, you would be
disappointed by the 1/10 importance rating in Google. Don't give
up! It's still worth fighting for. There are several factors
that decide the page rank of a website.
First of all, the Internet is not like the streets of a city: if you
put your "shop" in a busy street, people will drop by your place.
No visit on the Internet is a coincidence. You have to create your
links from other sites (inbound links). You also have to increase
the internal linking of your website so those visitors can just
"hang around" in your site. So your first factor for the page
rank is the linking of your page.
Secondly, pages that attract more users (i.e. number of unique
daily users) are obviously more important in the "eyes" of the
search engines. This, being the dependent variable in our
equation, grows directly proportional to the inbound links. So,
page rank also increases with the number of unique users.
At last, relative, focused content increases the importance of
your page (page rank). Initially, every page you add to your site
increases the overall page rank of the whole before you start
adding in-context hyperlinks; "in-context" hyperlinks because
according to Google authorities, the hyperlinks that you place
inside the content of the page are accepted more valuable.
Briefly, on the web, there are no lucky days, no coincidences or
no serendipities. If you want traffic on your page, you have to
create it yourself. You have to put quality, focused and original
content, you have to increase the number of the inbound links.
The traffic on your site will increase automatically depending on
the other variables. Finally, one day you will look at your site
and see that the page rank has jumped from 1 to 4 or even higher.
**************************************************************
Robert Merritt
http://www.yourdigitalearnings.com
Feedback Encouraged. webmaster@yourdigitalearnings.com
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